Primrose Lodge

Southbourne Residential Care Home

Primrose Lodge Southbourne Celebrates Award-Winning Care

Affinity Care Management has received the Best Tailored Care Management Solutions Company in Southern England award at the 2026 Social Care Awards.

At Primrose Lodge Southbourne in Bournemouth, this reflects a continued commitment to personalised, resident-centred care.

Tailored Support for Every Resident

Care at Primrose Lodge Southbourne is designed around each individual, ensuring comfort, dignity and independence.

Recognising Exceptional Care Teams

This award is a reflection of the hard work and dedication of staff who provide compassionate care every day.

A Comfortable Home in Bournemouth

Residents enjoy a warm, welcoming environment close to the Dorset coast, helping them feel truly at home.

Looking Ahead

Primrose Lodge Southbourne continues to deliver trusted, high-quality care in Bournemouth, building on this award-winning success.

Read the press release here.